Marketing Manager

·         Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.

·         Overall marketing strategy and execution of plans for the existing products.

·         Working with product development teams to manage new product development.

·         Managing launch campaigns for new products.

·         Managing distribution channels for products.

          Ensuring effective, branded marketing communications including the company website, print communication, and advertising.

·         Managing media and marketing staff and external PR agencies.

·         Analysis of the effectiveness of all marketing efforts.

Developing marketing strategies for advertising new products

Organizing promotional events and coordinating day-of deliveries and staffing

Leading and training teams of Marketing Associates

Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints

Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales

Identifying potential new markets and creating a plan to enter those markets

Partnering with product development and buying teams to estimate product demand

Brainstorming fresh advertising ideas with senior management