Senior Account Manager (Digital Marketing)

Responsibilities

• Act as the primary point of contact for clients, maintaining strong, positive relationships and proactively communicating to meet their expectations.
• Develop and present innovative ideas and strategies that genuinely enhance the client's brand image, ensuring they feel supported and understood.
• Coordinate with internal teams, including designers, motion graphics specialists, media buyers, and content writers, ensuring projects are delivered timely and to the required standards.
• Oversee the visual aesthetics and content strategy of client social media profiles, particularly Instagram, maintaining alignment with established brand identities and ensuring consistency in visual appeal and messaging.
• Review, edit, and provide feedback on content created by content writers to ensure accuracy, quality, and alignment with strategic objectives.
• Schedule, post, and manage content across social media platforms, ensuring timely and accurate distribution.
• Attend client meetings, effectively presenting strategies, campaign progress, and performance results.
• Supervise and manage content production activities, including photoshoots and video shoots, ensuring they align with the client's vision and objectives.
• Regularly present detailed marketing plans and performance reports, including social media analytics and media buying outcomes, providing insightful analysis to guide strategic decisions.
• Monitor and evaluate campaign effectiveness through careful analysis of metrics and KPIs, ensuring continuous improvement and optimization toward client goals.
• Join in shooting GCI videos for the agency.

Qualifications

Experience

• Proven experience in account management or a similar role in a marketing agency.
• Experience managing social media strategy and content creation.
• Experience coordinating with creative and media buying teams.
• Experience in participating in video shoots is beneficial.

Skills

• Strong communication and interpersonal skills.
• Excellent presentation skills.
• Analytical and problem-solving abilities.
• Project management skills.
• Proficiency in social media management tools and platforms.
• Ability to analyze marketing metrics and KPIs.