CRM Marketing Manager

Develop and implement a CRM strategy aligned with organizational goals to strengthen customer relationships. Oversee customer data collection, segmentation, and analysis to inform targeted marketing and personalized communication. Manage email campaigns, including segmentation, content, A/B testing, and performance evaluation.

Lead, mentor, and motivate the CRM team, assign tasks, foster collaboration, and ensure team members stay updated on industry trends and tools. Set performance goals, conduct regular reviews, and provide training to enhance team skills and effectiveness.

Segment the customer base by demographics, behavior, and preferences to customize marketing efforts. 

Develop retention strategies such as loyalty programs and personalized offers to boost lifetime value. Use marketing automation tools to streamline workflows, including lead nurturing and drip campaigns.

Apply personalization techniques across channels to deliver tailored content and offers. Conduct A/B testing to optimize campaigns and customer journeys. 

Collaborate with sales, customer service, and IT teams to ensure a seamless customer experience. Monitor KPIs such as CAC, retention rate, and CLV to assess and improve performance.