Brand Manager – Consumer Health

dkt Egypt -
Cairo, Egypt

Brand Manager – Consumer Health

Full Time

On-site

dkt Egypt -
Cairo, EgyptPosted 1 month ago

73Applicants for1 open position

4Viewed

0In Consideration
0Not Selected

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Job Description

Develop activity plans for OTC Products on guidelines and timings, assuring the most effective execution in the market that drives market share as well as delivers budgeted sales targets, in order to optimize return for DKT Egypt
Create & implement creative techniques to overcome challenges with set vision & goals
Develop a timely dashboard to monitor activities and sales, making amendments as required towards objectives achievement.
Build, develop & market for the brand & raise brand awareness.
Lead annual portfolio planning to ensure short term and long term goals are met in a timely manner.
Monitor business performance and the external environment to define long-term corrective actions to optimize results.
Creating & positioning brand identity across all networks.
Develop implement & execute marketing initiatives & activities for brand either online or offline.
Develop full-scale communication plans across the product life cycle, identify opportunities for Life Cycle Management
Manage the brand A&P for each product, assigning the right mix to advertising and marketing activities to achieve sales plan.
Prepare and report monthly A&P report per product per market. Key team player and contributor in digital marketing campaigns of concern
Define and control brand budgets including forecasting, expense management and evaluation of cost effectiveness
Track sales data, performance data, share of market data and distribution per channel.
Set long and short-term plans simultaneously and complimentary to ensure commercial objectives are met if not exceeded for existing and expected OTC Products
Develop and validate a differentiated Positioning that is sustainable and competitive. Translate this to relevant and compelling Customer Propositions
Analyze brand positioning & consumer insights.
Ensure the products continue to be relevant and competitive, maximizing the asset throughout effective lifecycle

Job Requirements

Bachelor’s degree in a related field (MBA is a plus).
Minimum 2 years of experience in a similar role, preferably in the pharmaceutical or FMCG sector
Strong background in brand planning, portfolio management, and product positioning
Proven ability in managing agency relationship
Excellent analytical, communication, and presentation
Competencies Profile
Competency Level
Communication Skills Analytical Skills