Senior Brand Manager

SAVOLA -
New Cairo, Cairo

SAVOLA -
New Cairo, CairoPosted 23 days ago

112Applicants for1 open position

Job Details

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Responsible for developing plans and executing projects that support the short and long term marketing strategy
Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence
Manages the relation with outside vendors related to the brand
Conduct thorough analysis of the brand KPIs and performance
Participates in brand strategy discussions and in setting clear consumer relevant offerings
Share in setting the required marketing budget
Share in setting the sales forecast and financials of the brand
Monitor performance against plan periodically and suggest and implement corrective actions if needed
Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly
Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate
Close follow up on brand profitability – recommending profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.)
Effective usage of market research to asses current and potential market opportunities
On-going competitor analysis to identify opportunities/threats and act accordingly
Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan

College Degree – Preferably (but not confined to) management degrees.
MBA is a plus
Minimum 7 years’ experience - Preferably in FMCGs, multinational organizations
Demonstrates good understanding of the concept of brand positioning and a proven track record for execution of brand activities in line with its positioning
Located in Savola HQ District 5 Marakez

Job-specific Skills:

Good analytical skills, ability to deal with numbers and charts
Strong communication skills
Ability to prepare effective and well prepared presentations and share them before audience
Multi- Tasking. Ability to manage time effectively
Works independently with self-discipline- minimum supervision
Flexibility in conducting trade visits and doing business trips inside the country and abroad
Complete mastering of basic computer office programs (Excel, Power point, Word)