Senior Brand Manager
SAVOLA -
New Cairo, Cairo
Job Details
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Job Description
- Responsible for developing plans and executing projects that support the short and long term marketing strategy
- Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence
- Manages the relation with outside vendors related to the brand
- Conduct thorough analysis of the brand KPIs and performance
- Participates in brand strategy discussions and in setting clear consumer relevant offerings
- Share in setting the required marketing budget
- Share in setting the sales forecast and financials of the brand
- Monitor performance against plan periodically and suggest and implement corrective actions if needed
- Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly
- Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate
- Close follow up on brand profitability – recommending profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.)
- Effective usage of market research to asses current and potential market opportunities
- On-going competitor analysis to identify opportunities/threats and act accordingly
- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan
Job Requirements
- College Degree – Preferably (but not confined to) management degrees.
- MBA is a plus
- Minimum 7 years’ experience - Preferably in FMCGs, multinational organizations
- Demonstrates good understanding of the concept of brand positioning and a proven track record for execution of brand activities in line with its positioning
- Located in Savola HQ District 5 Marakez
Job-specific Skills:
- Good analytical skills, ability to deal with numbers and charts
- Strong communication skills
- Ability to prepare effective and well prepared presentations and share them before audience
- Multi- Tasking. Ability to manage time effectively
- Works independently with self-discipline- minimum supervision
- Flexibility in conducting trade visits and doing business trips inside the country and abroad
- Complete mastering of basic computer office programs (Excel, Power point, Word)
