Business Unit Manager

Brand Development & Strategy:

• Develop and define the overall vision, mission, and brand strategy for the new cosmetics brand.
• Conduct thorough market research to identify trends, target audiences, and competitive positioning.
• Develop a distinctive brand identity that ensures differentiation in the marketplace.

Product Development:

• Collaborate with R&D, product designers, and suppliers to conceptualize and develop a range of innovative cosmetic products.
• Ensure products align with the brand's vision, customer needs, and market trends.
• Oversee the entire product lifecycle, from ideation to formulation, packaging, and final product testing.

Business Planning & Execution:

• Develop comprehensive business plans that include sales targets, market penetration strategies, and distribution channels.
• Set financial goals, create budgets, and monitor P&L to ensure the brand’s profitability and sustainability.
• Work closely with cross-functional teams, including marketing, sales, supply chain, and finance, to execute business plans effectively.

Marketing & Brand Launch:

• Plan and lead the marketing and promotional strategies for the brand's launch, including advertising, social media, influencer partnerships, and PR campaigns.
• Develop go-to-market strategies for both online and offline channels, ensuring a strong brand presence and consumer engagement.
• Coordinate product launches, events, and promotional activities to build brand awareness and drive sales.

Team Leadership & Collaboration:
Build and lead a high-performing team responsible for various aspects of brand management, including marketing, sales, and distribution.

• Provide guidance, mentorship, and support to team members, encouraging professional growth and development.

Stakeholder & Vendor Management:

• Negotiate contracts and build strong relationships with suppliers, manufacturers, distributors, and retail partners.
• Ensure that all partnerships align with brand values, timelines, and quality standards.

Performance Tracking & Reporting:

• Monitor and analyze key performance indicators (KPIs) to assess the success of brand initiatives and make data-driven decisions.
• Provide regular reports to senior management on brand progress, market performance, and financial outcomes.

Adjust strategies as needed based on market feedback, consumer behavior, and emerging trends.