Marketing Director

Carina Wear - Cairo

214
Applicants for
1 open position
Experience Needed:
More than 7 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partnerships with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
Job Requirements
  • BSc/MSc degree in Marketing or related field
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Experience in setting up and optimizing Google Adwords campaigns
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
About this Company

CARINA brand was launched in 1996 by Al Kassm Group with production facilities comprised of seven factories specialized in the production of women wear; as well as children’s stockings and men’s socks.
CARINA body wear filled a void in the local market for seamless women... (More)

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