We are seeking an experienced and strategic Marketing Manager to join our dynamic marketing team. The successful candidate will lead a team of Junior Brand Managers and Trade Marketing team, overseeing the development and execution of marketing strategies that drive sales growth and enhance brand equity.

Key Responsibilities:

• Team Leadership: Manage, mentor, and develop a team of junior managers to achieve departmental goals.
• Strategic Planning: Design and implement strategic initiatives from ideation to execution to grow core categories and build brand equity.
• Brand Development:
  • Develop and manage brand architecture, ensuring consistency and alignment across all private label brands.
  • Build and enhance brand positioning, identity, and messaging to differentiate in the marketplace.
  • Oversee the creation of compelling brand narratives and storytelling that resonate with target audiences.
• Private Label Growth: Launch and expand private label brands across both food and non-food categories, driving market share and customer loyalty.
• Marketing Campaigns: Plan and execute integrated marketing campaigns, including digital, social media, in-store promotions, and traditional advertising channels.
• Data Analysis: Utilize strong analytical skills to interpret data using Excel, Power BI, and other reporting software to drive winning strategies and initiatives.
• Stakeholder Management: Collaborate with internal stakeholders and manage external agencies to ensure alignment and effective execution of marketing campaigns.
• Performance Monitoring: Track and analyze KPIs such as sales growth, store traffic, private label market share, and average order value. Recommend and implement actions to optimize performance.
• Market Insights: Stay updated on market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Innovation: Identify and develop new product concepts and enhancements based on market research and consumer insights.