Skills And Tools:
- Responsible for the management of Pay Per Click media strategies.
- Perform management of PPC accounts on Google AdWords for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Manage and maintain updates for keyword lists.
- Provide creative copy suggestions
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Monitor and evaluate search results and search performance across the major search channels.
- Experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC)
- Experience working with AdWords
- AdWords certification required
- High proficiency with Google Analytics.
- The applicant should be able to quickly understand and support initiatives that will contribute to the goals and success of different campaigns.
- The applicant should have 2-3 years of search and SEO experience.
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