Search Engine Optimization Specialist

Strategy & Analysis

• Participate in initial client briefing meetings to align SEO goals with broader marketing strategies.
• Conduct in-depth keyword research and mapping, aligning with business objectives, content strategy, and search intent.
• Perform comprehensive competitor and gap analysis quarterly, identifying keyword opportunities, backlink strategies, and content weaknesses.
• Create and maintain SEO documentation including Keyword Mapping Sheets, Gap Analysis Reports, and Task Plans.

Technical SEO

• Conduct technical audits covering crawlability, indexing, site speed, mobile usability, structured data, and HTTPS status.
• Collaborate with web developers to resolve technical issues and implement SEO fixes.
• Log all issues and solutions into internal task tracking sheets and update them regularly.

On-Page Optimization

• Optimize existing and new pages by managing meta tags, header tags, content structure, internal links, image attributes, and keyword placement.
• Perform ongoing audits to detect thin content, duplicate tags, or structural gaps that impact rankings.
• Collaborate with content writers to ensure optimized copy aligns with keyword strategies.

Off-Page SEO

• Execute link-building strategies including guest posting, outreach, citation building, and backlink audits.
• Monitor domain authority, backlink quality, and referring domains.
• Keep backlink profiles updated and documented for review and performance tracking.

Local SEO

• Optimize and maintain clients’ Google Business Profiles and local citations.
• Conduct local SEO audits and manage geo-targeted content.
• Track and respond to online reviews, ensuring NAP (Name, Address, Phone) consistency across platforms.

Content Plans Creation

• Provide SEO input into the content plan, identifying high-opportunity keywords and content formats.
• Review content drafts to ensure SEO compliance, including keyword integration, meta tags, and linking structures.
• Coordinate with content writers and social media managers to publish SEO-optimized content on client websites.

Reporting & Review

• Prepare monthly SEO Status Reports and Performance & Ranking Reports, analyzing trends and offering actionable insights.
• Track KPIs such as organic sessions, bounce rate, keyword rankings, conversion goals, and domain authority.
• Participate in monthly review meetings with clients alongside the Account Manager to explain SEO results and suggest adjustments.

Team Collaboration

• Work in coordination with other SEO specialists to ensure strategic alignment and knowledge sharing.
• Maintain clear communication with account managers, content writers, and developers for task dependencies and execution.
• Contribute to internal documentation and process optimization to improve team efficiency and reporting accuracy.