Digital Marketing Specialist

Soft Wise -
Maadi, Cairo

Digital Marketing Specialist

Full Time

On-site

Soft Wise -
Maadi, CairoPosted 7 hours ago

1 open position

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Job Description

About FleetXPro:
FleetXPro is a smart SaaS platform that empowers companies to optimize route planning, track fleet operations in real time, and grow efficiently. From FMCGs to pharma, poultry, and retail chains — we help businesses streamline logistics and field operations across MENA and emerging markets.

The Role:
We’re looking for a talented Digital Marketing Specialist to lead our online presence and growth campaigns. You’ll be responsible for crafting and executing digital strategies that generate quality leads, boost brand awareness, and fuel our customer acquisition across B2B channels.

Key Responsibilities:

Plan and execute performance-driven digital campaigns (Google Ads, LinkedIn, Meta, etc.)
Manage content calendars and post across social platforms and our website
Optimize SEO and SEM to drive relevant traffic
Create email marketing workflows and retargeting campaigns
Track KPIs, analyze campaign performance, and report actionable insights
Collaborate with sales to align marketing with lead generation and conversion goals
Stay up-to-date with digital trends, tools, and competitive landscape

Job Requirements

Must-Have Qualifications:

2+ years of experience in digital marketing, ideally with SaaS or B2B tech
Hands-on with tools like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and email marketing platforms
Solid knowledge of SEO/SEM best practices
Strong copywriting and content creation skills (English; Arabic)
Data-driven mindset with excellent analytical skills
Familiarity with lead generation tactics for logistics, tech, or field operations industries is a big plus

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