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Job Description
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Design, build, and maintain the company’s social media presence (Facebook, Instagram, LinkedIn, etc.).
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on data analysis.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Execute and manage Google Ads, Meta Ads, and other paid advertising platforms
Job Requirements
- Proven work experience as an Email marketing manager or Digital marketing specialist
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- BSc degree in Marketing or relevant field