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Job Description
- Preparing the company's marketing plans, setting implementation priorities, and ensuring that marketing objectives are achieved.
- Coordinating with departments, whether sales or production management, to discuss the problems of implementing the plan.
- Determining the estimated budget for the marketing plan, which includes the promotion and advertising budget, and obtaining approvals from the direct manager.
- Identify deviations from achieving the plan, identify reasons for avoiding them, and take corrective and preventive actions.
- Reviewing the effectiveness of market studies, following up on their implementation, and verifying specific objectives
- Determine the sales areas where sales are expected to increase according to market studies.
- Review the effectiveness of qualified competitor research to obtain the best features and search destinations.
- Make recommendations to maximize strengths and eliminate weaknesses compared to competitors.
- Participate in setting the marketing policy for products and make adjustments to it from a marketing point of view, in coordination with the sales department and with the approval of senior management.
- Supervises the quality of preparing the database of competitors, to include accurate analyses
- Supervises the preparation of a database for current and potential customers, provided that it includes all necessary data.
- Preparing accurate reports on competitors, customers and the market for the concerned departments and senior management to take the necessary decisions.
- Follows up on studying new and future markets, evaluating feasibility opportunities to be present in them, and recommends whatever recommendations he deems appropriate.
- Studying customer complaints from the point of view of marketing and coordinating with the company's departments to resolve these complaints.
Job Requirements
- Bachelor's degree in marketing, business administration, or a related field
- Age from 40 to 55
- Over 15 years of experience in the marketing field, with a proven track record in developing and implementing successful marketing campaigns
- Experience managing cross-functional teams and working collaboratively with other departments
- Strong analytical skills and the ability to use data to make informed decisions
