Key Responsibilities:

Strategic Marketing Planning

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Analyze market trends, customer needs, and competitive landscape to identify opportunities.

Brand Development and Management

• Strengthen brand identity and ensure consistent messaging across all platforms.
• Create and maintain marketing collateral, including brochures, presentations, and case studies.

Digital Marketing

• Oversee website optimization, SEO/SEM strategies, and content marketing efforts.
• Manage social media channels to engage audiences and build brand awareness.
• Plan and execute email marketing campaigns and monitor performance metrics.

Lead Generation and Sales Support

• Design campaigns to generate leads and nurture relationships through the sales funnel.
• Collaborate with the sales team to create targeted materials and support business development efforts.

Event and Partnership Management

• Plan and coordinate industry events, trade shows, and client workshops.
• Build and maintain relationships with partners, vendors, and industry associations.

Performance Measurement and Reporting

• Track, analyze, and report on the effectiveness of marketing initiatives.
• Use data-driven insights to optimize campaigns and improve ROI.