Marketing Data Analyst
Sheraton, CairoPosted 7 months ago166Applicants for1 open position
- 20Viewed
- 4In Consideration
- 16Not Selected
Job Details
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Job Description
- Data Collection & Management: Develop and implement methods to collect and maintain marketing and customer data, ensuring accuracy and integrity.
- Customer & Market Research: Conduct in-depth customer and marketing research to gather insights on market trends, customer behavior, and competitors, supporting data-driven decision-making.
- Marketing Analysis: Analyze marketing data from various channels (email, SMS, social media, push notifications) to identify trends, opportunities, and areas for optimization.
- Performance Tracking: Track and report on the performance of marketing campaigns, providing insights into KPIs such as ROI, engagement, conversion rates, and customer lifetime value.
- Segmentation & Personalization: Help create customer segments based on behavior, preferences, and demographics to personalize marketing strategies and improve targeting.
- Collaboration with Teams: Work closely with the marketing, CRM, and product teams to develop data-driven strategies for user acquisition, engagement, and retention.
- Campaign Optimization: Provide recommendations to optimize campaign performance, allocation of marketing budgets, and resource utilization.
- Reporting: Build and maintain automated dashboards and reports to visualize performance metrics and provide regular updates to key stakeholders.
Job Requirements
- Bachelor's degree in marketing, Data Science, Statistics, or a related field.
- Proven experience as a Marketing Data Analyst or similar role.
- Proficiency in data analysis tools (Excel, SQL, Google Analytics) and experience with CRM and marketing automation platforms.
- Strong analytical skills with the ability to interpret complex data and deliver actionable insights.
- Experience in customer and market research, data collection, and management.
- Knowledge of marketing metrics and ability to track performance across various channels.
- Excellent communication and presentation skills, with the ability to explain data-driven insights to non-technical stakeholders.
