Senior CRM Specialist

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Cairo, Egypt

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Cairo, EgyptPosted 6 hours ago

1 open position

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Develop and execute customer retention strategies across multiple channels, including digital platforms, email marketing, notifications, loyalty programs, referral campaigns, and offline initiatives.
Monitor and optimize customer retention campaigns to maximize performance and achieve KPIs, including metrics such as revisits, number of purchases per month, and average order value.
Analyze customer behavior, preferences, and purchase patterns to design personalized offers and recommendations tailored to their shopping behavior.
Collaborate closely with the Content team to ensure the successful implementation of all initiatives in the customer retention strategy.
Conduct regular market research and gather customer insights to understand their needs, motivations, and preferences, and leverage these insights to improve customer retention efforts.
Track and analyze customer behavior data to identify trends, patterns, and opportunities for enhancing customer retention strategies.
Stay up-to-date with industry best practices, emerging trends, and technologies related to customer retention and loyalty programs.

Bachelor's degree in marketing, Business Administration, or a related field. Relevant certifications and specialized training in customer retention and digital marketing are a plus
Proficiency in utilizing digital marketing channels, tools, and platforms, such as email marketing, notifications, loyalty management software, and analytics.
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to improve customer retention efforts.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including marketing, sales, and customer support.
Creative mindset with the ability to develop innovative customer retention strategies and campaigns.
Proficient in using customer behavior tracking and reporting tools.
Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.
Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Proven experience using CRM or Email marketing tools such as Klayvio, etc.
Strong attention to detail, being highly numerate and analytically minded
Retail or e-commerce experience
Beauty/Cosmetics Industry experience is a plus
5+ Years of experience in a marketing position and of proven experience in customer retention, loyalty programs, or a related role, with a strong track record of achieving KPIs and driving customer loyalty