Senior Digital Marketing Special...

Ebtikar IT -
Maadi, Cairo

Senior Digital Marketing Specialist

Full Time

Hybrid

Ebtikar IT -
Maadi, CairoPosted 18 hours ago

1 open position

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Job Description

We are a leading Software House specializing in administrative and accounting solutions (PMS, ERP, DMS, HRM, HCM, CMMS, PM), seeking a highly skilled Senior Digital Marketing Specialist with prior hands-on experience in software companies. The ideal candidate will be responsible for developing and executing a comprehensive digital marketing strategy, managing multi-channel campaigns, and leading a performance-driven marketing team with a strong focus on the Saudi and GCC markets.

Key Responsibilities:

Develop and implement a comprehensive digital marketing strategy aligned with business objectives and growth targets.
Manage and optimize advertising campaigns on TikTok, Twitter/X, LinkedIn, Facebook, Instagram, Snapchat, and WhatsApp Business.
Analyze and adapt marketing campaigns for Gulf and Saudi audiences with customized messaging and targeting.
Handle campaign budgets to maximize ROI and meet KPIs.
Lead and manage the digital marketing team, providing direction and ensuring task delivery.
Produce detailed reports with performance insights and improvement recommendations.
Collaborate with internal departments (sales, development, design) for unified campaign execution.
Conduct competitor analysis and market research to maintain a competitive edge.
Oversee SEO efforts and manage SEM campaigns.

Job Requirements

Minimum 5 years of proven experience in digital marketing, with at least 2-3 years in software companies (SaaS or Software House).
Demonstrated experience in building and executing digital marketing plans.
Proficiency in media buying and campaign management across TikTok, Twitter/X, LinkedIn, Facebook, Instagram, Snapchat, WhatsApp Business.
Strong familiarity with the Saudi and GCC markets.
Proven leadership experience in managing marketing teams.
Developing company strategies and objectives to implement the plan and achieve the goals.
Excellent command of analytics and marketing tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
Familiarity with email marketing platforms and scheduling tools.
Fluent in English (spoken and written).
Flexible to work in a hybrid or on-site setting.