Senior Digital Marketing
New Cairo, Cairo
Senior Digital Marketing
New Cairo, Cairoposted 52 minutes ago1 open position
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Job Description
Job Summary
We are seeking a Senior Digital Marketing Specialist with strong expertise in both B2B and B2C marketing to develop and execute integrated digital strategies for our business. The ideal candidate will be responsible for building a content plan, developing creative campaign ideas, and delivering a year-round marketing plan that enhances brand awareness, generates leads, and supports business growth across multiple channels.
Key Responsibilities
- Develop and execute a comprehensive content strategy (content calendar, messaging, and storytelling) tailored to both B2B and B2C audiences.
- Create and implement an annual marketing plan with measurable goals, KPIs, and timelines.
- Generate campaign ideas that align with product launches, seasonal opportunities, and business objectives.
- Ensure all online content aligns with brand guidelines and resonates with target audiences.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Analyze performance data and prepare regular reports.
- Collaborate with sales and product teams to ensure campaigns support business objectives.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in digital marketing, ideally in both B2B and B2C environments.
- Proven ability to create content strategies and marketing plans.
- Strong knowledge of social media platforms.
- Excellent communication, creativity, and storytelling skills.
- Analytical mindset with the ability to translate data into actionable insights.
