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Job Description
- Plan and execute digital marketing campaigns across paid and organic channels (Google Ads, LinkedIn, Meta).
- Conduct SEO audits, keyword research, and website optimization initiatives.
- Collaborate with design and content to develop lead generation landing pages and track performance.
- Set up and monitor campaign KPIs, conversion metrics, and ROI analysis.
- Maintain integration with CRM for lead tracking and scoring.
- Follow up on the seminars activities (invitation, calls, and follow up calls).
- Follow up on trade shows registration and provide all needed info.
- Presentation copy writing.
- Receives in-bounds and reports them directly to the sales department as sales leads
- Follow up on websites content and update it.
- Co-ordinates with different departments in the organization that needs to be updated regularly with the latest information from the marketing database (Distribution channels, Marketing communication, Public relations, Research and development) for planning and decision support.
- Participates directly in PR and product promotional campaigns via phone calls, faxes, and direct mail.
- Responsible for arranging receptions, seminars, trade shows, exhibitions and follow up on the (invitation, calls, and calls).
- Follow up on the designs of any advertising works internally and/or externally.
- Handles “Giveaways” for special events or when the company is undertaking an important decision that might influence its activities for the upcoming period, like product launching.
Job Requirements
- Bachelor degree in Marketing
- 5–7 years in B2B digital marketing (preferably software/SaaS)
- Google Ads, Google Analytics 4, LinkedIn Ads, Meta Ads Manager
- SEMrush, Ahrefs, HubSpot, Mailchimp
- WordPress, HTML basics, A/B testing tools
- Graphic Design
- Video creation and editing
- Copywriting skills.
- Ability to learn new software applications.
- Expert in Photoshop or InDesign
