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Job Description
- Develop, implement, and manage comprehensive digital marketing campaigns to promote hotel services and increase brand visibility.
- Oversee the company’s online presence, including website management, SEO optimization, and content updates.
- Create, curate, and manage engaging content across all digital platforms, including social media, email marketing, and blogs.
- Monitor, analyze, and report on campaign performance metrics, using data-driven insights to optimize strategies.
- Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives.
- Manage paid advertising campaigns (Google Ads, social media ads) to maximize ROI and reach target audiences.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure innovative approaches.
- Coordinate with external agencies and partners to execute digital marketing projects and campaigns.
- Engage with online communities and respond to customer inquiries to enhance brand reputation and customer satisfaction.
- Support the planning and execution of promotional events and online campaigns tailored to the hospitality sector.
Job Requirements
- Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field.
- 3 to 8 years of proven experience in digital marketing, preferably within the hospitality or travel sector.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Demonstrated ability to manage multiple projects and campaigns simultaneously in a fast-paced environment.
- Excellent written and verbal communication skills in English; Arabic proficiency is an advantage.
- Hands-on experience with digital marketing tools and analytics platforms such as Google Analytics, AdWords, and social media management tools.
- Creative mindset with strong attention to detail and a passion for innovation.
- Ability to work effectively in an office-based, collaborative team environment.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience in managing budgets and optimizing digital marketing spend for maximum impact.