Job Details
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Job Description
Key Responsibilities:
Brand Strategy:
- Define the brand’s identity, positioning, and messaging.
- Develop long-term strategies to enhance brand equity and market presence.
Campaign Management:
- Oversee marketing campaigns across digital and traditional media channels.
- Work with creative teams to produce impactful and cohesive branding.
Market Analysis:
- Conduct research to understand consumer preferences, market trends, and competitors.
- Use insights to refine brand strategies and campaigns.
Brand Consistency:
- Ensure brand guidelines are followed across all touchpoints.
- Maintain consistency in visuals, tone, and messaging.
Performance Measurement:
- Track and analyze key brand metrics, such as awareness, perception, and market share.
- Prepare reports and actionable recommendations based on performance data.
Job Requirements
- Previous experience as a Brand Manager or in a related role.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Strong analytical, communication, and creative skills.
- Ability to manage multiple projects and meet deadlines.
