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Job Description
- To Develop and execute trade marketing strategies to support sales objectives and enhance brand visibility in retail channels.
- Collaborate closely with sales teams to align marketing activities with trade promotions and initiatives.
- Plan and implement trade marketing campaigns, including point-of-sale materials, promotions, and merchandising displays.
- collaborates with promoters to ensure effective implementation of trade marketing activities in retail environments.
- Analyze market trends and consumer behavior to identify opportunities for trade marketing initiatives.
- Manage relationships with retail partners and distributors to ensure effective execution of trade marketing activities.
- Monitor and evaluate the performance of trade marketing campaigns, adjusting strategies as needed to optimize results.
- Work cross-functionally with product marketing, sales, and supply chain teams to coordinate trade marketing efforts.
- Develop and manage trade marketing budgets, ensuring efficient allocation of resources.
- Provide regular reporting and insights on trade marketing performance to stakeholders.
Job Requirements
- Experience from 5 to 7 Yrs in Commercial Sector & Modern Trade.
- Bachelor Degree of Commerce.
- Excellent English.
- Excellent at using Microsoft Office (Word – Excel – PowerPoint).