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Digital Marketing Manager

Beacon Holding - Maadi, Cairo

Digital Marketing Manager

Beacon Holding - Maadi, CairoPosted 2 months ago
78Applicants for1 open position
  • 16Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

Experience Needed:
Career Level:
Education Level:
Job Categories:

Skills And Tools:

Job Description

Main Job Duties:

  • Developing email marketing experience
  • Create compelling email copy and subject lines
  • Manage reporting and evaluate effectiveness of email campaigns though mail-champ and other bears.
  • Proactively introduce new email marketing campaigns ideas to customers based on current events, news, business strategy
  • Engage customers in new features as they are released
  • Understanding of lists and segmentation process
  • Use performance learning from campaigns to identify test and learn opportunities, and run A/B tests to drive continuous improvement
  • Develop marketing campaigns across multiple channels such FB, Twitter, LinkedIn to support the growth of the business.
  • Clearly identify Success Metrics, KPI’s and reporting for all tactics prior to implementation
  • Develop and manage all digital marketing programs
  • Create and implement innovative multi-channel growth strategies & campaigns.
  • Set team strategy through analysis of historical marketing data.
  • Provide performance analysis, ROI and insights for all channels/tactics
  • Define & execute high impact A/B & multivariate testing and optimization strategies
  • Understand and apply inbound marketing tactics.
  • Post to social media pages in a manner that invites conversation and interaction.
  • Effectively and aggressively grow social media channels.
  • Organize and track marketing campaigns and social media data
  • Edit and post videos, podcasts and audio content to online sites
  • Planning & execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
  • Manage and maintain the organization’s website.
  • Write and optimize content for the website and social networking accounts incorporation with tactical team.
  • Continually work on the Search Engine Optimization of the website.
  • Develop social media calendars, write posts, select images and image text and schedule posts in a timely manner that is cohesive and consistent with the brand message.

Job Requirements

  • Bachelor's degree from a reputable university
  • Excellent command in English language
  • Minimum 5 years experience in Digital Marketing
  • Experience in inbound marketing is a MUST
  • Education industry experience is a plus
  • Ability to create content, write captions in English and Arabic
  • Budget management experience
  • Experience with google analytics and ability to track and measure conversions
  • Experience in social media platform management, media buying in terms of managing accounts

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