Digital Marketing Manager
Mulliri -
New Cairo, CairoJob Details
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Job Description
Duties & Responsibilities:
- Develop and implement digital marketing strategies to achieve our business goals.
- Oversee all digital marketing channels (website, blogs, emails, social media, and SEO/SEM).
- Manage and optimize content across digital platforms to ensure high levels of web traffic and customer engagement.
- Conduct market research to find answers about consumer requirements, habits, and trends.
- Coordinate with sales, design, and content teams to optimize customer experience and ensure brand consistency.
- Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Develop and implement strategies and tactics to increase revenue and provide strategic guidance and recommendations.
- Coordinate event/project logistics; publicity, including public relations, advertising and collateral material design, production and distribution, and communication strategies.
- Responsible for executing social media campaigns, website updates, final photography shoots, and other similar activities by the marketing plans and pursuit activities.
Job Requirements
Qualifications:
- Proven experience as a Digital Marketing Manager or similar role.
- Excellent understanding of digital marketing concepts, best practices, and SEO/SEM.
- Knowledge of web analytics tools (e.g., Google Analytics).
- Skills and experience in creative content writing and digital design.
- Ability to multi-task, prioritize, and manage time effectively.
- Strong verbal communication skills.
- Ability to respond effectively to sensitive inquiries or complaints.
- Requires demonstrated applied skills in word processing and other computer programs, including Microsoft Word, Excel and Power Point.
Education:
- Bachelor's Degree in Mass Communication, Marketing or an equivalent field.
Experience:
- Previous work experience from 2 to 5 years as an Account Executive or relevant role in the Advertising industry.
- Proven ability to manage multiple projects at a time while paying attention to detail.
- Strong verbal and written communication skills.
- Excellent time and project management skills.