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Brand Manager

Blend Furniture
Nasr City, Cairo

Brand Manager

Nasr City, CairoPosted 22 days ago
51Applicants for1 open position
  • 45Viewed
  • 11In Consideration
  • 33Not Selected

Job Details

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Job Description

  • Review and Build Blend’s communication strategy
  • Develop new marketing plans and objectives to abide by the communication strategy, sales plans, targets and overall company’s objectives and business model.
  • Manage Blend’s social media platforms entirely including emerging platforms
  • Plan and execute outdoor advertising campaigns
  • Initiate new digital marketing ideas through monitoring of industry benchmarks and trends to achieve the best practices
  • Devise customer interaction techniques to engage with social media fans, such as promotions, and contests.
  • Generate more customer created content: reviews, photos, videos, stories, Etc..
  • Plan a 360-degree content strategy through Social media platforms, Website, Company stores, distributors, offline advertising and all other possible communication channels
  • Prepare newsletters, WhatsApp messages (business account), SMS, emails, and other for each season
  • Master the company’s product portfolio, price points, and offered brands and services.
  • Brief all the company’s official advertising agency (in case there is any) with all required new campaigns and follow up to ensure proper delivery time.
  • Manage and maintain the company’s CRM system, review and analyze information and reports, trends, etc… and trend reports and historical reports.
  • Prepare and update the sales department kit, including all handheld multimedia devices
  • Perform periodic visits to the showrooms to ensure product display is adhering to pre-set standards and that customer journey is smooth and successful.
  • Communicate with all ATL and BTL suppliers and seek to achieve a lowest price bid. Ensure adequate stock level of all BTL material such as brochures and catalogs.
  • Plan, manage and execute all the company’s participations in exhibitions and events that include booth design, implementation, installation, and dismantle.
  • Manage the list of influencers, celebrities and VIP’s that dealt with the brand, and always keep them updated with Blend’s news
  • Responsible for cross reference between all Blend’s communication platforms, and between the sales department to ensure proper follow-up, and to evaluate the conversion rates of potential customers to buying customers.
  • Create and analyze all required reports and report to the CEO with results and recommendations

Job Requirements

  • Bachelor’s degree is required, preferably in Marketing, or communications
  • Excellent communication skills
  • 4 Years’ experience in Marketing and Digital Media
  • Experience in lifestyle brands, furniture, luxury, or fashion is preferred
  • Experience in Digital media and boosting is a must
  • Strong people skills
  • Self-developer
  • Previous extracurricular activities is a plus
  • Exceptional communication and organizational skills and ability to work effectively with cross-departmental team
  • Excellent time management skills
  • Knowledge of the basic design techniques using Adobe photoshop and illustrator with the ability to resize and edit design
  • Excellent command of English language spoken and written
  • 3rd language in French or Italian is a plus
  • Flexibility to travel locally or abroad

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