As our Brand Manager, you will lead and shape 101B's identity across all touchpoints—from digital to in-store to real-world events. You will be the engine behind every bold move we make.

Your Mission Includes:

1. Brand Strategy & Identity

• Own and evolve 101B’s tone, voice, visuals, and messaging
• Translate Gen Z & Alpha culture into creative campaigns and assets
• Work with design team to create merch, packaging, menus, and brand collateral

2. Marketing & Social Buzz

• Plan and execute marketing campaigns across Instagram, TikTok, and on-ground
• Collaborate with creators, influencers, and meme pages that Gen Z actually cares about
• Track engagement, ROI, and brand KPIs

3. Partnerships & Collabs

• Initiate and manage partnerships with lifestyle brands, music artists, and creators
• Identify unexpected but on-brand collabs that get people talking
• Co-create limited drops, bundles, or loyalty programs with partners

4. Events & Activations

• Plan hype-worthy brand events (pop-ups, launch nights, collab parties)
• Coordinate with operations to ensure brand consistency during activations
• Make sure every event is “camera-ready” and shareable