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Digital Marketing Manager

Teraz - New Cairo, Cairo

Digital Marketing Manager

Teraz - New Cairo, CairoPosted 1 month ago
107Applicants for1 open position
  • 25Viewed
  • 1In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Develop digital marketing strategy by identifying customers and their current and future needs and monitoring the competition.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Design, build, and maintain social media presence.
  • Lead marketing campaigns from the idea stage through to their execution and implementation
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Brainstorm new and creative growth strategies through digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Use web analytics tools to monitor site traffic.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Complete digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintain digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintain digital marketing staff job results by counseling and disciplining employees, and planning, monitoring, and appraising job results.

Job Requirements

  • At least Bachelor’s degree in marketing or relevant field.
  • A minimum of 5 years' experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines.

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