Marketing Manager

Full Time

On-site

the American International School -
New Cairo, CairoPosted 9 months ago

155Applicants for1 open position

0Viewed

0In Consideration
0Not Selected

Search other opportunities

Job Details

Experience Needed:

Career Level:

Education Level:

Salary:

Job Categories:

Skills And Tools:

Job Description

The Marketing Manager will lead our marketing efforts, drive brand awareness and manage our Alumni initiatives . The Marketing Manager will be responsible for developing and executing marketing strategies to promote admissions, enrollment, alumni engagement, and other key initiatives. This role requires a creative and strategic thinker who can manage various marketing platforms, produce high-quality content, and ensure brand consistency across all channels.

Job Requirements

Training & Development:
- Train communications specialists on the use of marketing templates and platforms, including Finalsite and Canva.
- Provide constructive feedback to ensure templates align with brand guidelines, encouraging independent work by communications specialists.
Content Creation & Management:
- Develop and provide marketing content to support admissions, enrollment, alumni relations, events and other school initiatives.
- Oversee the maintenance and management of school websites, ensuring content is current and relevant.
- Coordinate with relevant teams to update and manage website content.
- Oversee social media content creation and parent communication
Visual Media Production:
- Coordinate professional photography and videography projects, working with agencies or using in-house equipment.
- Build and maintain a library of marketing-focused images and videos for use across various platforms, including social media.

Template Management:
- Oversee the creation and management of Google Suite or Canva templates for all marketing materials as requested by school personnel and communication specialists.
- Develop new templates for any new initiatives if no existing templates are available.
Brand Management & External Marketing:
- Manage external marketing efforts and ensure consistent AIS brand presence for both the Main and West campuses.
- Oversee the creation and organization of school brochures, marketing photography, and video assets.
- Manage and update the school's YouTube channels and other online marketing platforms.
- Lead enrollment campaigns and advertising efforts to drive student admissions.
Press & Media Relations:
- Write and distribute press releases, manage media relations, and handle communication with the press.
Campus Signage & Alumni Relations:
- Oversee the design, management, and review of school signage for all campuses.
- Develop and implement programs to engage and maintain relationships with alumni.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital campaigns and marketing management role, preferably in an educational setting.
Strong understanding of brand management and marketing strategies.
Proficiency in using marketing platforms and tools, including Finalsite, Canva, and other digital content creation tools.
Excellent writing, communication, and interpersonal skills.
Ability to manage multiple projects and work under tight deadlines.
Ability to manage teams, provide support and coaching
Proficient at consensus building, fostering collaboration and cross-departmental relations
Experience with professional photography and videography is a plus.
Strong organizational skills and attention to detail.