Growth Marketer

About the Job:

As a Growth Marketer, you will be an owner of the customer acquisition funnel of two super-exciting marketplaces revolutionizing the mobility industry in the Middle East!

1. dryve - the first and leading P2P Car rental App in Egypt (Link: https://apple.co/3evjyYV)
2. Ryde - the first limo-hailing platform in the world! (Link: https://apple.co/3jUvkxx )

You’ll develop growth programs that are testable and drive scale. In collaboration with your product counterparts, you will lead research efforts to find the best drivers of self-serve traffic and leads and the best online sources for finding our most profitable customers.

You’ll design, test, and employ SEO, SEM, and customer nurturing techniques and will be the owner of the conversion funnel.

Responsibilities:

This role offers you the opportunity to flex your entire skillset, capitalizing on your talents in creative content generation, curiosity-driven data analysis, and strategic development for initiatives that will directly impact dryve's growth and improve our customers’ lives.

You will:

• Work with cross-functional teams (Product & Sales) to establish growth strategies to support dryve's revenue goals.
• Create, manage, and experiment with new user acquisition campaigns.
• Develop and execute online campaigns to drive engagement and build brand awareness.
• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
• Analyze all aspects of our conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.