Key Responsibilities:

Content Creation and Curation:

• Develop and execute engaging content (images, videos, posts) tailored for each social media platform.
• Write compelling captions and use effective hashtags to maximize reach and engagement.

Social Media Strategy:

• Plan and implement a social media strategy aligned with company goals, ensuring consistency across all channels.
• Monitor trends, competitor activities, and platform updates to optimize content and strategy.

Community Management:

• Engage with followers by responding to comments, messages, and inquiries promptly.
• Foster and grow an online community by interacting with users and encouraging conversations around the brand.

Analytics and Reporting:

• Track key performance metrics (engagement, reach, conversions) and create detailed reports to assess campaign success.
• Use insights from data to adjust and improve future social media strategies.

Ad Campaign Management:

• Develop, execute, and optimize paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, etc.
• Manage budgets and monitor ROI to ensure effective ad spending.

Collaboration and Coordination:

• Work closely with marketing, design, and sales teams to align social media efforts with broader company campaigns and goals.
• Collaborate with influencers or brand ambassadors to extend brand reach.

Crisis Management:

• Monitor for potential issues or negative feedback and respond appropriately to protect the brand's reputation.
• Develop a plan for addressing crises and handling unexpected situations on social platforms.

Content Scheduling and Optimization:

• Use social media scheduling tools (e.g., Hootsuite, Buffer) to plan and automate posts for peak engagement times.
• Regularly review and optimize posting schedules to maximize audience reach.

Stay Updated on Industry Trends:

• Keep up with new developments in social media platforms, tools, and best practices to stay ahead of industry changes.
• Experiment with new features or platforms to identify new opportunities for the brand.

Influencer and Partnership Outreach:

• Identify and reach out to influencers and partners for collaborations to boost brand visibility.
• Manage relationships with influencers, ensuring campaigns are aligned with brand values and objectives.

Additional Requirements:

• Strong organizational and time management skills.
• Ability to work on multiple projects simultaneously and meet tight deadlines.
• Experience in working in a collaborative team environment.
• A portfolio showcasing a diverse range of design work is required.