Marketing Manager ( Retail Pastry Industry )

The ideal candidate will be responsible for providing leadership and direction to the Marketing team within the company. By understanding the industry and economic trends, you will be able to accurately forecast for the teams, and lead the teams' strategies for success.

• Develop Marketing strategies to achieve business and sales goals
• Establish and refine our brand strategy, identity and communications strategy
• Establish and experiment with nontraditional growth strategies and tactics that can achieve growth with the biggest ROI
• Ensure consistency of brand tone, identity and building personalized connection with users through technology
• Launch and execute digital campaigns including content creation, ideation and supervising performance marketing teams
• Constantly evolving our social media strategy and managing a team of social media specialists to deliver engagement and traffic goals
• Talk to our users to deeply understand their wants and needs and act as an advocate for the users in the company
• Grow our community of engaged food loving users through online and offline activations
• Establish partnerships with restaurants and relevant brands to push diverse offerings to our users
• Use analytics tools to to drive key decisions and enhance the targeting of our messages. Examples of tools we use: Google Analytics
• Establish and track key metrics for user growth, conversion and retention
• Plan, monitor and appraise the performance of the marketing team, by implementing the company performance management system to ensure all team members are effective & meet their targets.