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Job Description
- Develop and implement comprehensive digital marketing strategies aligned with company objectives.
- Manage and optimize digital advertising campaigns, including PPC, display, and social media advertising.
- Oversee content marketing efforts, including blog posts, email marketing, and social media content.
- Collaborate with the marketing team to ensure brand consistency across all digital channels.
- Conduct in-depth market research and competitor analysis to identify opportunities.
- Manage and analyze key performance metrics, providing insights and recommendations.
- Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices.
- Lead and mentor the team.
- Collaborate with external agencies and vendors as needed.
- Drive lead generation and customer acquisition efforts through digital channels.
Job Requirements
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- 3+ years of experience in digital marketing roles.
- Proven track record in developing and executing successful digital marketing strategies.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and leadership skills.
- Creative thinking and problem-solving abilities.
- Knowledge of the IT & Software Solutions industry is advantageous.
- Ability to thrive in a fast-paced, results-driven environment.
- Passion for digital marketing and keeping up with industry trends.
