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Job Description
Responsibilities:
BRAND DIGITAL PRESENCE
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Collaborate with agencies and other vendor partners
ADS MANAGEMENT
- Initiate and manage campaigns across different platforms (FB, IG, Google, GDN)
- Measure and report performance of all digital marketing campaigns, and assess against target goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Mastering lead generation and sales conversion
CONTENT MANAGEMENT
- Develop strategic content to achieve brand awareness, patient education and drive sales
- Collaborate with agencies and content creators
- Supervise content delivery on different platforms (visual & written content)
- Brainstorm new and creative growth strategies
Job Requirements
- Bachelor’s degree in marketing or an equivalent is a plus.
- 5 years of experience in digital marketing social media marketing with a proven record of accomplishments.
- Solid knowledge of website analytic tools ( Google Analytics ) with strong analytical skills and data-driven thinking.
- Excellent understanding of affiliation marketing, SEO
- Good understand of WordPress
- Experienced in Spare Parts will be a plus