Create/a comprehensive strategic marketing plan for the new & existing products
Manage all the related marketing campaigns, events, digital marketing & PR
Manage the development & implementation of the brand strategy.
Support the creation of all marketing collateral & Sales support tools.
Perform market segmentation, targeting & positioning for each product. • Manage the marketing budget.
Ensuring the brand identity and positive brand image is kept in all communication with customers, brand partners and ambassadors throughout all departments
Actively develop, identify, plan and execute marketing & PR strategy
Actively lead social media content creation and social media related community initiatives, including but not limited to brainstorming and executing event activations as well as content gathering and file keeping
Develop and maintain contact database
Biweekly reports on Marketing/ PR and social media analysis
Communicate with industry professionals and influencers via social media to create a strong network including constructive feedback job requirements