Digital Marketing Manager ( Facebook ) Jumia - Full Time

Jumia - Cairo

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Experience Needed:
5 to 10 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential
Vacancies:
1 open position
About the Job

Facebook advertising operations; including budget and bid management, monitoring health metrics (feed count, reach, impressions and frequency), feed management and testing, campaign launch and A/B testing (signals, creatives etc)

KPIs:

  • CPI for acquisition campaigns
  • CpNC for retargeting campaigns (new consumers)
  • CPO for retargeting campaigns (returning consumers)
  • Daily actions
  • Review overall D-1 & MTD POM perf: Cost, CPI, CPO, CIR
  • Steer FB performance:
  • Monitoring health metrics: feed count, reach and CPR, impressions and CPM, and frequency
  • Testing: Execution of A/B testing (signals, creatives etc) and Reporting
  • Bid management: changing bids, signals for campaign optimization
  • Feed management: Optimizing and testing multiple ad sets based on different feed criteria (Global, Local, CP etc) - Audience segmentation: Optimizing targeting e.g. LAL, Interest based, WCA, custom audience etc
  • Campaign management: Creating and managing campaigns - Creative optimization: Renew creative & change the underperforming ones 
  • Review Feeds used: #SKUs and errors
About this Company

Jumia is Africa's leading internet group, with already over 3,000 employees in more than 14 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great... (More)

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