Trade Marketing Manager - HORECA Channel

Dreem Mashreq Foods -
Cairo, EgyptPosted 5 years ago

97Applicants for1 open position

Job Details

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Main Scope

Achieve business targets yearly plan by understanding business needs of HORECA Channel customers and providing activities and solutions accordingly to meet their needs.

Responsibilities:

Communication and agreement with HORECA sales force, activation plans, targets and budgets as part of AP, to ensure a clear understanding HORECA customer needs
Development & evaluation of HORECA channel tactics (ie. Price Promo, free weight, co-packs, assortment, pricing).
Understand competitor tactics within HORECA channels / customers and develop / initiate Dreem response in line with Competition law.
Lead execution of plans & activities including customized offerings (incl. special packs, channel-specific packs).
Accountable for total Category % TTS budget spent vs target.
Consolidate field/country plans as an input to the Sales & operation plan.
Analyze the ROI of the marketing activities executed with the customer.
Monitor & accountable for market share, National numeric distribution, weighted distribution, and Customer Dealing.

6-8 years experience in trade marketing and operations, at least 3 years as expertise in HORECA Channel
FMCG or Food industries background is a must
Expertise in Field Sales (GT/ MT / CD operations), brand building or Category management is a plus

Working Environment