Understand the consumer and translate this knowledge to create insightful strategy, communication and innovation
Analyze the potential of new products, making recommendations based on sales and profit analysis
Drive and manage all aspects of innovation from idea to launch. Includes insight development and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate.
Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
Development and presentation of activities and strategies to senior management as well as briefing and managing agencies on day to day basis
Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
Brand interface with global regions
Lead a large cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing
Overseeing the company’s marketing budget.
More than 10 years
Bachelor’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
10+ years in marketing and promotion
Ability to work unpredictable hours, including some evenings and weekends
Excellent communication and decision-making skills
Familiarity with online content marketing and social media development strategies