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Job Description
- Develop and implement integrated marketing and communication strategies across print, broadcast, digital, and social media platforms to enhance brand credibility and align with customer expectations.
- Manage day-to-day operations of all company social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube).
- Monitor and evaluate industry trends and competitive activities to stay ahead of market developments and anticipate future shifts.
- Monitor and analyze key performance metrics—such as engagement, reach, and conversions—to evaluate the effectiveness of marketing communication campaigns. Generate detailed performance reports and present actionable insights to senior management and relevant stakeholders to inform strategic decision-making.
- Ensure brand consistency across all forms of communication including advertising, product design, and marketing materials.
- Liaise with clients and coordinate with internal departments such as Production, Digital, and Business Development to align marketing efforts.
- Oversee planning and execution of brand events such as product launches, exhibitions, and photo shoots.
- Establish and nurture partnerships with retailers, media outlets, and other external stakeholders to expand brand visibility and reach.
- Provide strategic input and guidance on brand positioning, ensuring alignment with the organization’s vision, mission, and objectives.
Job Requirements
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or any related field.
Foundation Skills
- Developing others
- Customer & client focus
- Collaboration
- Planning
- Result focus / execution
- Presenting
- Use of information & data
- Creative thinking
- Motivating
Technical Skills
- Product management
- Branding management
- Marketing planning skills
- Reporting skills
- Cost & budget management
- Relationship management skills
- Excellent interpersonal skills