Brand Manager – Innovation & New Categories

Marico - Sheraton, Cairo

Applicants for
1 open position
In Consideration
Not Selected
Experience Needed:
More than 5 years
Career Level:
Job Type:
Full Time
1 open position
About the Job
  • Innovation Roadmap: Lead Innovation pipeline creation for Hair Code and Fiancee
  • New Category development: Evaluate and recommend play in new categories for Egypt business. Lead the in-market launches basis aligned strategy.
  • Identify innovative business building ideas to increase business prospects.
  • Assist in developing promotional strategies for brand awareness and profitability.
  • Provide assistance in developing brand positioning and communication strategies.
  • Manage consumer and trade promotional activities and marketing events.
  • Manage cross-functional teams to execute projects within assigned timelines and budgets.
  • Collaborate with Market Research team to identify consumer trends and needs.
  • Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into saleable products.
  • Support Marketing Manager to introduce new products in the market.
  • Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
  • Analyse competitor performance and market trends to provide recommendations for brand development.
  • Monitor and control expenses within allotted budget.
Job Requirements
  • 5 years’ experience in brand management field, experience in FMCG sector is a must.
  • BSc of business administration degree will be suitable, postgraduate degree in Marketing or Product Management is an asset.
  • Excellent command of English language.
  • Excellent MS Office skills.
  • Critical analysis orientation, business cycle understanding, problem-solving & decision-making capabilities.
  • Excellent communication, presentation and reporting skills.


  • Strategic Planning
  • Product Innovation
  • Consumer Marketing Planning
  • Business & Financial Analysis
  • Advertising Development
  • Trade Understanding, Consumer & Shopper Insights


  • Adaptability to a new cultural environment
  • Pursue Excellence & Be Boundaryless
  • Ability to nurture talent
  • Entrepreneurial
About this Company

We, at Marico offer all our members a defined talent value proposition to continuously challenge, enrich and fulfill the aspirations of Mariconians so that they can maximize their true potential to 'make a difference'. At Marico, There are no Employees. You join us as a... (More)

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