Trade Marketing Manager

Main Purpose:

Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.

Responsibilities:

• Responsible for executing the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities.
• Supports the implementation of the outlet classification plan & its regular update on quarterly basis.
• Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
• Supervises on the deployment of all merchandising material across the different trade channels.
• Responsible for releasing the monthly customer incentives in return to the granted display solutions & shelf shares.
• Ensures customer compliance with all contractual agreements in different channels & outlet types.
• Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
• Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands performance.
• Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
• Ensures that the local that local market data is constantly up to date & complete to include all competitive information