Category Manager

Corona - 6th Of October, Giza

Applicants for
1 open position
In Consideration
Experience Needed:
8 to 10 years
Career Level:
Job Type:
Full Time
Confidential, Year End Bonus, Medical Insurance, Mobile Allowance
Education Level:
Bachelor's Degree at least
Arabic, English
1 open position
Travel Frequency:
Minimal travel
About the Job
  • Building annual marketing plan and set marketing objectives & strategy with marketing manager and other marketing functions.
  • Lead brand management team to achieve marketing objectives and strategies.
  • Lead new product development plans in cooperation with other functions (R&D-Manufacturing – Supply chain – Sales & finance).
  • Ensure implementation of marketing activities as per the annual planning (new product development, social media, marketing research, consumer & trade promotions, POSM, direct marketing activities) to assure attainment of market share, sales, and margin.
  • Conduct regular field visit to monitor and control the execution of the planned activities.
  • Collect and analyse the sales and distribution data by trade channel and area in comparison with the set budget.
  • Recommend counteractive actions on unexpected activities or developments done by key players in the market.
  • Evaluate changes in product positioning will impact sales, volumes, expenses and profitability
  • Plan, implement marketing research activities in cooperation with research agencies to achieve business objectives.
  • Track brands and projects budgeted expenses and ensure successful achievement.
  • Prepare brand reviews and periodical reports with planned and implemented activities with a clear analysis on the category.
  • Maintain a high level of motivation environment with brand management team.
  • Work with social media, advertising agencies to develop new products support, execute social media campaigns, defined promotions to reach set goals in line with budgetary limits.
  • Ensure contact with different media companies and assist in the set-up of the plans related to each market
  • Communicate and train the sales team / trade marketing team on new product development & plan –o-gram implementation.
  • Develop key account promotional activities and participate in the customer’s events/bonanzas/sale festivals/etc..
  • Responsible for recommending the tactical activities needed monthly to achieve the sales targets in coordination with sales managers and trade marketing.
  • Visit the market to interact as necessary with customers to assist the sales organization
  • Develop follow up system with the sales and trade marketing team to track competitive activities in the market.
Job Requirements
  • BA degree in Marketing or equivalent certification
  • 8:10 years Marketing, preferable in FMCG
  • Good Command of English language.
  • Good MS office usage.
About this Company

The Alexandria confectionery & chocolate company - was established year 1919 by Tomy Khresto, to become the first Confectionery & Chocolate company in the Egyptian market.

The company was nationalized in 1963 & become the icon of the public sector in sweet... (More)

See all Careers and Jobs at Corona
Signup for an employer account and Post your Jobs!