Performance Marketing Specialist
AtoS -
Garden City, CairoJob Details
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Job Description
- Manage PPC, social media, and email marketing campaigns.
- Analyze performance metrics and provide insights for optimization.
- Monitor budgets to achieve financial goals.
- Conduct A/B testing to improve conversion rates.
- Collaborate with cross-functional teams on marketing strategies.
Job Requirements
- Proven work experience as a Media Buyer or Digital Marketing Specialist
- Experience in media buying and managing paid campaigns on platforms like Google Ads, Facebook, Tiktok, and Instagram.
- Expertise in ad platforms, audience targeting, bid management, and placement.
- Strong knowledge of SEO/SEM and Google Analytics for tracking and optimizing campaign performance.
- Ability to analyze data and adjust strategies based on insights from analytics tools.
- Copywriting skills to create compelling, on-brand ad copy for various digital platforms.
- Bachelor’s degree in Marketing, Business, or a relevant field
- Ability to work under tight deadlines and handle multiple campaigns simultaneously
- Exceptional written communication and ad copywriting skills for effective campaign messaging
- Experience with analytical tools to track, measure, and optimize ad performance
- Proficiency in marketing automation and ad management tools
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