Job Details
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Job Description
Media buying strategy:
- Develop and implement comprehensive media buying strategies aligned with company goals.
- Determine the target audience and appropriate media channels for advertising.
- Stay aware of industry trends, market conditions, and competitor activities.
Campaign planning and implementation:
- Planning, negotiating and purchasing advertising space across various media platforms.
- Collaborate with creative teams to ensure ad content is compelling and aligns with campaign objectives.
- Monitor and adjust media buying strategies based on campaign performance and KPIs.
Budget management:
- Manage advertising budgets efficiently, ensuring cost effectiveness and maximum return on investment.
- Analyze and report on budget allocations, and provide insights for improvement.
Data analysis and reporting:
- Use analysis tools to track and measure the success of media campaigns.
- Create reports on key performance indicators (KPIs) and provide actionable insights.
- Provide data-based recommendations to enhance campaign effectiveness.
Brand awareness and market trends:
- Ensure brand consistency across all social media campaigns.
- Keeping up with industry trends, market developments and emerging technologies.
- Integrate market insights into advertising strategies to enhance brand positioning.
Job Requirements
- Proven experience, preferably in the field of contracting and architectural finishing companies.
- Efficiency in using all advertising channels.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Knowledge of consumer behavior trends.