Job Description

Marketing Coordinator Job Responsibilities:

Coordinates marketing activities; implements marketing and advertising campaigns; delivers marketing ideas and activities; tracks sales data; maintains promotional materials inventory; plans internal, external events, meetings and trade shows; maintains databases; prepares reports.

Marketing Coordinator Job Duties:

• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts;
• Provide Administrative support to marketing department.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics Department/ Consultant; inventorying stock; placing orders; verifying receipt.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans internal/ external events, meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans
• Supervise social media outreach.
• Research media coverage and industry trends.
• Conduct extensive media outreach.
• Improve communication efficiency within company.
• Create and distribute customer surveys.
• Assist with the execution of marketing programs & promotions.