The Marketing coordinator is responsible for developing and executing marketing strategies that enhance brand positioning and drive market growth. They ensure consistency in messaging, visual identity, and customer experience across all channels and manage online marketing efforts, including social media, SEO, SEM, email marketing, and online advertising.

•  Strategy Development: Create brand positioning frameworks and conduct market analysis to define the brand’s USP and align messaging.
• Identity Management: Maintain brand guidelines, oversee marketing collateral, and manage external agencies.
• Campaign Management: Execute multi-channel campaigns, track performance, and adjust strategies based on analytics.
• Market Research: Analyze market data, conduct surveys, and develop consumer personas to inform strategies.
• Performance Analysis: Monitor key metrics (awareness, market share, loyalty) and provide actionable insights.
• Product Launch Support: Develop go-to-market strategies and ensure brand consistency across product launches.
• Influencer outreach: Identify and collaborate with influencers and brand ambassadors to promote the product.