Prepare ad hoc / event promotion proposals by trade with sales team and cooperate with FSMs / STLs to build and implement trade activities plan.

• Prepare monthly closing reports for all activities in traditional trade sector and propose corrective actions, if needed.

• Coordinate with Product specialist the execution of launching new products and follow up the Intensive Care Unit (ICU)’ report and send to concerned sales managers.

• Weekly market visits to monitor products’ availability and visibility, price fishing, sales team’ relationship with customers, and recommend corrective actions.

• Implement trade activities “building, road shows” at retail wholesalers to increase awareness, sales and customers’ loyalty.

• Review and update promotional calendar on monthly basis.

• Monitor the display’ rent, trading activity’ spending and update the Sales Analyst on monthly basis.• Responsible for splitting / monitoring promotional stock on sales sectors, as per Company’ Sales Manager’s instructions.

• Review invoices received from merchandisers’ outsourcer and coordinate with accounting to execute payment upon Company Sales Manager’ approval.

• Coordinate with Procurement to purchase required uniforms for merchandisers / promoters.

• Provide new comers with product knowledge’ presentations such as Sales Team Leaders, as and when needed.

• Coordinate with the Art Designer the execution of flyers, banners, magazines, …etc required for Trade Marketing’ activities.

• Update, on monthly basis, Price Positioning Report and discuss recommendations with the Company Sales Manager and Channel Managers and submit it for approval.

• Update company’s Price List and Traders Offers, on monthly basis and submit it for Company Sales Manager.

• Responsible for monthly allocation of Loyalty Program’ points / hidden incentives to wholesalers in order to push sales as needed.

• Align merchandising & trade marketing teams to achieve brand’s plan & increase visibility in the region. 

• Set weekly meetings with Merchandisers head & Trade Marketing Analysts to follow-up on the tasks on hand & accordingly set supportive/corrective actions.

• Manage & develop skills set of merchandising and trade marketing teams.

• Train Sales on brand and product positioning, consumer benefits and planogram.

• Follow-up on Quarterly basis with CSU on Slow Moving & dead items depletion process in warehouses.

• Analyze Sales with Trade Marketing to segregate Base Sales and Promotional growth to set a proper base for Sales Forecast.