Medical Marketing Manager

Core Responsibilities

• Set the annual activation strategy and plan for the whole year in line with the overall marketing strategy and desired positioning.
• Lead the annual planning and execution of medical conferences strategy and all medical events.
• Build CHG equity amongst the medical/scientific community as the place to work in and as a leader in medical knowledge dissemination.
• Work closely with the sales team and act as the linking-pin between marketing and sales and provide promotional support to sales force.
• Align, brief and coach sales team on new messages and programs with all supporting material.
• Work closely with individual hospitals within CHG portfolio, to analyze/assess specialties performance.
• Identify specialties performance gaps and their root cause to devise programs and plans to address them.
• Build a comprehensive loyalty/acquisition programs for consultants at all seniority levels by addressing all relevant drivers and barriers and align with private sales to market them to consultants.
• Responsible for all communication material selection and content directed towards medical professionals at all levels.
• Keep stock of all medical marketing material ensure that they are up-to date.
• Monitor and track the medical marketing Budget and expenditure.
• Develop medical content & presentations that will be used by the sales team and any specialized material presented in events.
• Responsible for building and managing brand reminders/giveaways inventory for professionals at all levels.
• Work closely with the communication marketing manager to provide medical content based on their communication strategy.