Telesales Executive
Job Details
Skills And Tools:
Job Description
Classera is on the lookout for a driven and skilled SDR (Sales Development Representative) Team Leader to create and lead a newly-formed SDR unit targeting the education SME sector. This sector includes private schools, school networks, and smaller educational bodies across Classera's global footprint. The successful candidate will play a crucial role in building the SDR function from the ground up, leading recruitment, training, daily operations, and aligning efforts to deliver qualified opportunities for the sales team.
Key Responsibilities:
Team Development & Leadership
- Build, launch, and scale a high-performing SDR team focused on the education SME segment.
- Recruit, onboard, and coach SDRs, fostering consistent performance and career growth.
- Define and track team KPIs, ensuring achievement of individual and collective goals across daily, weekly, and monthly benchmarks.
Lead Generation & Opportunity Qualification
- Develop outbound lead generation campaigns targeting private schools, academic networks, and regional institutions.
- Manage inbound leads from marketing, ensuring swift response and efficient conversion into qualified prospects.
- Apply structured frameworks (e.g., BANT) to qualify prospects and hand off high-potential leads to Account Executives.
Sales Process Development & Tools Management
- Create outreach materials such as cold call scripts, email sequences, and messaging templates suited for education stakeholders (principals, owners, IT managers).
- Ensure optimal use of CRM systems and sales enablement tools to monitor activities, increase productivity, and maintain clean, actionable data.
- Track and assess team metrics to refine approaches and enhance performance across different regions and markets.
Cross-functional Collaboration & Strategic Alignment
- Collaborate closely with education-focused sales teams to align qualification standards, share campaign feedback, and synchronize on market priorities.
- Gather frontline insights to support messaging, product-market fit, and positioning strategies for the education SME space.
- Work with marketing to coordinate campaigns, optimize lead scoring, and enhance the conversion funnel.
Job Requirements
Qualifications:
Required:
- Minimum 7 years in sales development or inside sales, including at least 3 years of experience leading a team.
- Demonstrated success in B2B sales development; experience in EdTech or the K–12 education space is highly desirable.
- Proficient with CRM tools such as Salesforce or HubSpot, and engagement platforms like Apollo, Outreach, or Salesloft.
- Strong communication abilities, both written and verbal, with a talent for leadership, coaching, and team motivation.
- Bilingual proficiency in English and Arabic.
Preferred:
- Familiarity with the private education landscape in MENA or other emerging regions.
- Experience interacting with decision-makers in the education sector, including principals, school administrators, and IT heads.
- Solid analytical capabilities with a focus on leveraging data for performance optimization and strategic planning.
- A startup mentality, comfortable with building from scratch and thriving in fast-paced, growth-oriented environments
