Responsibilities

• Define target audiences and create detailed buyer personas
• Develop compelling brand positioning and messaging
• Lead marketing expansion efforts in the Gulf region with cross-functional support
• Manage, guide, and mentor the marketing team
• Set performance goals and monitor KPIs
• Plan and execute multi-channel marketing campaigns
• Oversee content creation, including ads, social media, and promotional materials
• Manage social media platforms to ensure brand consistency and engagement
• Organize on-ground events like book fairs and author signings
• Conduct market research and adjust marketing strategies based on data insights