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Job Description
- Develop and implement comprehensive marketing strategies to promote Infra Nile’s products and services.
- Coordinate and execute multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with cross-functional teams to create compelling marketing materials and content.
- Manage and optimize the company’s online presence, including website and social media platforms.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations.
- Assist in organizing and promoting company events, trade shows, and industry conferences.
- Maintain and update marketing databases and CRM systems.
- Support the sales team with lead generation and nurturing activities.
- Stay up-to-date with the latest marketing tools, trends, and best practices.
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 2-5 years of proven experience in marketing, preferably within the infrastructure or related industries.
- Strong understanding of digital marketing channels and tools.
- Excellent written and verbal communication skills.
- Demonstrated ability to manage multiple projects and meet deadlines.
- Proficiency in marketing analytics and reporting.
- Experience with content creation and campaign management.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Familiarity with CRM and marketing automation platforms is a plus.